April 6, 2010
The Badger Herald
“Why do you keep stigmatizing our ‘targeted minority’ students? What you write and say makes them feel bad and interferes with their academic achievement.”
That is what campus administrators often tell me after something I write appears in print (e.g., “UW and dead-end diversity, Badger Herald Nov. 13, 2009; “Diversity initiative more words than actions, Badger Herald Feb. 2, 2010). Why do they say this? I suspect it is because of their annoyance with my long-standing criticisms of UW-Madison’s misguided diversity policy. What remains unclear to me is whether “targeted minority” students actually make such comments or whether administrators are describing what they imagine these students are saying.
So, what is stigmatization? It reflects, as sociologist Erving Goffman in his classic 1963 book “Stigma” tells us, the labeling by the majority of a group it regards as lacking some attribute that would make its members similar and equal to the majority group.
Here at UW-Madison, the process of stigmatization begins by designating certain groups of students — African Americans, American Indians, Hispanics and South East Asians — as “targeted minorities.”
Targeted for what, you ask? For special consideration as determined by the enlightened, well-meaning leaders from the majority group. This means giving “targeted minority” students preferences in admission, offering them extra tutoring and academic help, and providing them with their own space where they can associate together, e.g., the Multicultural Student Center, and so on.
Who is doing this stigmatizing? It is campus administrators who apply the “targeted minority” label to them. It is campus administrators who treat “targeted minority” students as if all of them need special academic help to become more like majority students.