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University of Wisconsin–Madison

Yiling Zhang

Ph.D. in Consumer Science

Yiling Zhang


I am an applied quantitative researcher specializing in personal finance. I work with large datasets and also collect my own data through surveys. I study topics broadly in financial decision-making, including the cultural dynamic of financial behaviors and various aspects of consumption decisions. Most of my work focuses on how people track their spending to manage their finances, as well as why and how expense-tracking affects financial well-being.

Check my personal website for more details: